Every metric,
cross-checked
before it ships.
Tallymark pulls from GA4, Search Console, Meta, Google Ads, LinkedIn and TikTok, reconciles every datapoint against source-of-truth benchmarks, flags anomalies with a reason, and drafts the commentary your client will read. You ship a deliverable you can sign your name to.
- Organic sessions184,302+8.4%GA4 ↔ Search Consoleverified
- Meta reach2.41M+12.1%Meta APIverified
- Paid CPL$38.20+27.6%Google Ads ↔ CRMflagged
- LinkedIn leads412+5.0%LinkedIn Campaignsverified
Pricing
Three tiers. One deliverable.
Each tier includes every checkpoint, every source, and white-label delivery. Higher tiers add seats, multi-client dashboards, and audit log retention.
Solo
For one-person shops and freelance account managers running their own book.
- All six sources, weekly cadence
- White-label PDF + live dashboard
- Cross-check log retained 90 days
Team
For 2–10 person teams running a shared client book — shared workspaces, shared templates, shared dashboards.
- Up to 5 seats, up to 25 clients
- Shared templates + saved anomaly rules
- Cross-check log retained 6 months
Agency
For 30+ client agencies where reporting is a load-bearing function of the team.
- Up to 10 seats, unlimited clients
- Custom domain on live dashboards
- Audit log retained 12 months · SOC 2 provisioning Q3
All three tiers undercut most established incumbents while opening the door to the 30+ client shops that lose roughly 90 to 336 hours and around $22,848 per month to manual reporting.
The cost of unchecked numbers
Agencies bleed hours defending numbers they did not verify.
Mid-size 30+ client shops spend roughly 90 to 336 hours and around $22,848 per month on manual reporting. Tallymark is built to recover most of those hours and hand account managers a deliverable they can sign their name to.
How it works
Four checkpoints between raw data and the deliverable.
Tallymark is not a dashboarding tool. It is the QA + drafting layer that sits between your data sources and the report your client opens on Monday morning.
- 01Checkpoint
Plug in your sources
One-time OAuth into the platforms you already pull from. Tallymark maps your existing dashboards and event taxonomies so the reconciliation starts on day one.
- 02Checkpoint
Cross-check every metric
Each datapoint is compared against source-of-truth benchmarks — prior periods, parallel platforms, server-side vs. client-side. Anything that does not reconcile is surfaced before it ships.
- 03Checkpoint
Annotate the movement
A companion commentary is generated per metric: what moved, by how much, against what baseline, and what is plausible. Account managers edit, do not draft from scratch.
- 04Checkpoint
Ship a defensible deliverable
White-label PDF or live dashboard, on the cadence your clients want. Every line is signed, sourced, and answerable — clients can argue any cell, and you have the receipt.
Frequently asked
What account managers ask first.
Tallymark is the work of Dr. Arrayon Farlough, EdD (graduated 2023), 18-year veteran of large-scale testing and data-validation programs in higher education. Her background in producing graded, defensible deliverables shaped the product.
Marketing reports have always been graded by the client — they just don’t always admit it. Tallymark is built for the version of the relationship where a client wants to argue every line, and the account manager has the receipt ready when they do.
Reports that are not only branded but auditable, sourced, and ready for the person about to sign the next retainer.
Next step
Get your first signed-off report on the calendar.
Tell us what stack you are on, the cadence your clients expect, and the one metric you are tired of defending. We will reply with a 30-minute plan for the first signed-off weekly.